2nd Mile Service

All new employees learn the culture quickly at CFA. Along with saying "my pleasure," a phrase heard often is 2nd Mile Service. For some coming to CFA this was something new, to refer to going above and beyond for the guest. 1st Mile Service would be the typical greeting with a smile, but 2nd Mile Service opens the door for a mother carrying a car seat. 1st Mile service is being kind, but 2nd Mile Service learns the name of the person. 

Maybe you have heard the term going the extra mile for someone. For those that have grown up in the church or some knowledge of the Bible you can trace the origin story back to the Sermon on the Mount in Matthew 5:41-42. 

   

Rome occupied Israel at this time and a Roman soldier could force someone to carry his equipment up to a mile. This was a law that the typical citizen had to follow. But Jesus turned this upside down. He was saying do the mile, and then carry the stuff another mile. Go above and beyond. It is no coincidence that the verses to follow Jesus calls people to love their enemies. This is real 2nd Mile Service. 

Can you serve someone who is being short and rude and inside just dismiss it to them having a bad day? Can you smile back and respond with "my pleasure" when you may have just 5 minutes earlier been yelled at by an impatient guest. 

2nd Mile Service is not just talked about but it is also lived out in the lives of the team at CFA. 

As you see regular guests come in and out of CFA on a regular basis you get to know their stories. Shannon, our Director of Drive-Thru noticed a mother and daughter going through regularly and decided to ask them their story. They told Shannon they drove down to Indy for chemo for the daughter, 2 hours one way. Shannon, who has a big heart and is also a mother knew that she had to do something. She talked to the team and we took a collection from the staff and bought them a gift card. This is 2nd mile service, going above and beyond for the guest, not just because we want sales to go up but because we have a heart. 

CFA has a goal of being the world's most caring company. People recognize the world class service because of the intentional actions behind the company. Sure we want to sell chicken, but at many times during my time at CFA I could tell it was secondary. The sales would come. But we had to care for people first.